"We don’t want customers. We want trusted and loyal stakeholders. But we have to show our own worthiness as institutions. And if you think this isn’t Jewish, think again. We practically invented customer service. Look back at the Abraham stories of kindness. Lesson: Be kind to strangers. One day they may just become your angels.Imagine, for a moment, that your Jewish institution — fill in the blank — is about to merge with Nordstrom’s. What would be different? Sometimes we’re a Ritz-Carlton people stuck in Motel 6 packaging. We can do better. We must."
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